Oregon Scientific is a global brand and creator of electronic products for today’s lifestyles. Its innovative products are the combination of cutting-edge US technology and stylish European design that build a bridge between people and technology, helping them understand their environment and enhance their daily lives.
Established in the US in 1989, Oregon Scientific is both the inventor and market leader for Smart Clocks and Home Weather Stations. These two principal areas of expertise remain at the centre of Oregon Scientific’s core competencies. Besides the award-winning Time and Weather collection, Oregon Scientific has successfully developed four other lifestyle enhancing product collections : Sports and Fitness, Telecommunications, Digital Media and Electronic Learning collections.
Oregon Scientific was founded in Portland, Oregon in 1989, a place where new ideas were prevalent and where innovative technology was revolutionizing the world. It is also blessed with an abundance of technological talent, a hedonistic quality of life and the beauty of nature which make this place a cradle for realizing dreams.
This fertile environment allows Oregon Scientific’s R&D experts the freedom to innovate and to develop new technologies for the advancement of life and living.
Oregon Scientific started as a small technology company in Portland. However the brand quickly rose to international fame with the support of its parent company IDT International Limited. .
Having a strong product development team in the US and the most outstanding designers from Europe, Oregon Scientific focuses on integrating the smart living concept with unique innovative technologies, crafting Oregon Scientific into the top brand in Europe. Today, it commands a global sales network with subsidiaries in the US, UK, France, Germany, Italy, Spain, Brazil, Australia, Japan, China, Singapore and Hong Kong and a growing network of distributors.
As its product portfolio expands and further supports the brand’s pursuit of Smart Living, Oregon Scientific started in 1999 to establish concept stores in different parts of the world, such as Milan, Rome, Shanghai, Beijing, Hong Kong and Singapore.
A new brand logo for Oregon Scientific was introduced in September 2004. The new logo adds value to the brand and effectively communicate the brand’s vision – to be a leading life-enhancing electronic brand and establish a world where an Oregon Scientific product is used in each room in every home. The styling of “Oregon” in the new logo not only tells the origin of the brand but also highlights the lifestyle side of the brand personality which evokes a warm and personal feel; while the word “Scientific” symbolizes technology, innovation and quality.
The “waves” of the letter O are the dynamic element within the logo. They can be perceived as a symbol which associates with communication, sunlight and growth. They also divide the network of life into 3 elements that are translated on 3 specific levels :
People, Oregon Scientific and the Universe
The fusion of Innovative Technology, Nature and Design
Technology and Features
Radio controlled signal, the beating heart, camera flash and projection clocks
“Smart Living”, Oregon Scientific’s mission, advocates the modern man’s pursuit of a new perspective and attitude towards life and lifestyle enhancement.
Through advanced yet easy-to-use functions, Oregon Scientific products provide users all the information about the surrounding environment (such as time, weather, temperature, humidity and air pressure). It helps us rediscover our world and the universe. It allows us to appreciate our deep relationship with nature in order to bring health and maximum comfort to our life.
Oregon Scientific has invented many “World First” products by applying its leading technologies in the field of LCD and micro processor, examples include the World’s First Full Colour Weather Station, the slimmest digital voice recorder, smallest MP3 and the World’s slimmest MP3 with transparent LCD display.
Oregon Scientific’s pursuit of innovation and new solutions to enhance people’s life is supported by over 150 new products every year.
As a testament and Oregon Scientific’s prime reputation, the brand’s partnership with Mattel has also brought Barbie and Hot Wheels to the world of electronic learning, satisfying the needs of children and parents as well.